It's Carnival Time!

I spent some time the last few days visiting your blogs as well and was impressed. Great work y’all!!

Visual Appeal. My biggest take-away was about presentation and first impressions. Most of my classmate’s blogs were visually clean and crisp. We’re inviting people to read blog and engage with us, so clean & crisp visual presentation is a must. Generally speaking, the blogs with white (or light) backgrounds were easier to read. Kimberly Paulk and Jamie Richards’ blogs are good examples of clean presentation.  

Branding. In addition to clean visuals, a blog allows you to present your personality or brand. The one that jumped out at me as the most memorable was Matt Schroeder’s. It was clean and readable, but not so stripped down that it lacked character. His artwork reflected his personality & brand. He achieved clean visuals and engaging artwork without diminishing either goal.

Content. There was A LOT of good content our blogs this quarter, so much so that it’s hard to highlight just one! I learned something from everyone I read. I select Jason Hanselman’s blog to highlight because he did something a little different…and effective. Like the rest of my classmates Jason covered good social media content, but he did so in a coach-y way through questions like:

“Who do you want to influence?  Why are you trying to influence them?  Have you even thought about it?  Even if you don’t want to influence people – you are.  When you avoid, condemn or criticize – you are influencing others. If you could start one thing that would influence others, what would it be?”

Jason provided quality content and did so with a tone that effectively reflected his brand - “New View Coach.”